How Much A Company Logo Is Important in Marketing
The logo of a company is like the face of the company. After name most people recognize the brand from its logo. We recognize Nike, Reebok from their logo. It gives customers that the product he is using is being produced by a brand. Company who does not have a logo, are easy to be forgotten by the customers or it gives an impression of an amateur. Let’s see what a LOGO can do for a company:
Building Trust among Customers
Behind success of every business there is ardent trust of its customers. Before taking the services of any company the primary factor what a customer look for is the trust factor. They want to have faith in company’s goodwill and capabilities that they will provide their customers full satisfaction. Most of the sales of any business are based on trust and goodwill earned by the company. Of which logo of that company is a significant part. Without which a business appears to have unprofessional approach.
A strong logo assures the customers of company’s performance and endurance.
Build Your Brand Name
Every company wants to be recognized by its name, its logo. When such recognition is achieved company becomes a Brand. In most of the cases a logo depicts what the company is all about, the product it sells. Whenever an old customer sees the company logo somewhere, it not only reminds him of the good customer service and satisfaction he got from the company’s product but also makes him to becomes the return customer for future service. Company logo keeps memories of good company services fresh on the mind of their customers.
Its human nature also that visual appealing things have greater impact on mind than plain text. Logo acts as an associating point between customer and brand. From far away you can recognize McDonald’s arches.
It’s essential for a company to have a strong, professional logo, as this is the first thing that customers think of when they think of a company.
Marketing Materials and a Strong Logo
Seeing a logo on a business’ sign is one way to keep the brand visible to customers. However, the logo’s representation of your brand doesn’t end there. Your stationary, brochures, door hangers, fliers, website, email signature and anything else that you use to market your business should feature it prominently. The marketing materials may be the first time your customers find out about your brand, and keeping the logo there is the best way for them to begin to associate it with your company. Once the association is made, customers will remember what you sell and remember you the next time they need it.
Having a visual representation is particularly important when your company’s name is long or simply unfamiliar to most people. The logo provides a visual shortcut to help customers remember it. It also keeps you separate from your competition in the minds of consumers. To ensure that your logo does this, the logo should be distinctive and original. The more distinctive and unique it is, the better customers will be able to differentiate it from the other logos they see each day. Then, when your marketing materials appear, they know immediately which company they’re from.
Changing Your Brand
When you revamp your company, either by changing its direction or simply by updating it in some way, changing your logo is a fast way to convey that to customers. Companies often unveil a change in their brand by unveiling a new logo. A logo leaves such a lasting impression that as soon as customers see a new version of one; they know that something within the company has changed.
Author Bio: Jenny Simpson is a freelance blogger and likes to write about various topics like social media, latest technology trends. Compare residential voip providers at Whichvoip.
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